Lawrence, KS · San Antonio, TX · Remote

Orion WillsI'm a leader, strategist, and operator

I turn messy numbers into decisions, run the teams that act on them, and ship my own products on the side.

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Things I built

Projects I built and shipped. Swipe, use the arrows, or press the left and right keys.

Results I can point to

~$7M

estimated impact from a risk-based collections model I helped design at Conn's HomePlus

~50

people trained and led on the Dillons front end, plus manager-on-duty nights

#1

sales team in the company for 18 months at Yodle (Yodle Star 2013)

~50%

year-over-year volume as Mattress Firm Mega Center store manager

Experience

Business Analyst

Conn's HomePlus · San Antonio, TX · Jan 2022 to Apr 2023

  • Helped design a risk-based collections model (credit score + payment history into repay-probability buckets) and tuned contact-method weights across ~50k delinquent customers.
  • Cut outreach for likely payers from ~15 touches to ~2 before day 20, routed email-responsive customers to email, and focused phone effort on low-likelihood buckets.
  • Result: an estimated ~$7M from higher collection rates and lower third-party text/chat spend.
  • Built dashboards that gave senior leadership a clear view of pipeline and productivity.

Skills

Data

  • Managed numerous multi-thousand-line SQL report queries that completed the ETL cycle and gave the whole org visibility.
  • Built a Python pipeline merging a ~1.5 GB JSON dump into a ~10k-item dataset; Python and AWS data engineering at Quickpath.
  • Built an Excel VBA dashboard pulling an external data table so each Yodle sales manager could see their team's numbers.
  • Managed many reports feeding into and out of Tableau.
  • Managed many reports feeding into and out of Power BI.
  • Built dashboards at Conn's HomePlus giving senior leadership a clear view of pipeline and productivity, plus the daily Yodle team dashboard.
  • Ran city reporting as a Mattress Firm store manager; built org-wide reporting at Conn's.
  • Helped design a risk-based collections model for ~50k delinquent customers, cutting touches for likely payers from ~15 to ~2 (est. ~$7M impact).
  • Forecast each customer's likelihood to repay for the Conn's collections contact model; delivered top-decile KPIs at Mattress Firm.
  • Python and AWS data engineering at Quickpath (pipelines, architecture, model support) for a confidential financial-services client.

Leadership

  • Trained and led a ~50-person front end at Dillons; built a Yodle sales team ranked #1 in the company for 18 months.
  • Frequent trainer and mentor, formally and informally; spotted when a sales interaction was slipping and coached the person back. Trained new hires at Dillons.
  • Measured productivity to find the right levers, then raised performance without lowering morale.

Operations

  • Tightened inventory and shrink routines at Dillons; ran inventory as a Mattress Firm store manager.
  • Redesigned outbound collections across phone, email, text and chat at Conn's, focusing more frequent outreach on lower-scoring accounts by history, credit, balance and days past due.
  • Shot aerial photos, built time-lapses and finished-maze panoramas for Precision Mazes.

Let's talk

Hiring for analyst, reporting, billing and collections ops, or operations management? I'm in Lawrence, KS, open to San Antonio, TX, or remote.

[email protected] LinkedIn (opens in new tab) Resume (PDF)